Ink Inc. Media Relations/PR

In March 2001, Access360, then a privately owned provider of software that enables organizations to deploy and manage user access rights, hired INK to achieve specific PR goals. These included securing media coverage in IT trade and vertical publications, as well as mainstream broadcast and business press, both in the US and the UK. Placement needed to position Access360 as a pioneer and a leader in the field of provisioning software.

INK tailored the pitch to various media outlets, depending on their audience and needs. For mainstream media, such as daily newspapers, INK provided links to a recently published study by the FBI and Computer Security Institute, which listed various statistics regarding cyber sabotage and insider attacks. Later, when the National Research Council published similar reports and guidelines for network security, INK hitched Access360’s wagon to the document.

After the September 11th event, INK followed up with reporters with a new angle:provisioning as a potential protection against cyber terrorism. This linked to the increased concerns over terrorist attacks on computer networks.

Also, INK targeted specific vertical markets for Access360 software and pitched to publications in industries such as Insurance & Technology, Federal Computer Week, and Risk & Insurance. In addition, by-lined features and tip articles were written and placed in various publications. 

INK secured feature stories and product reviews in the following media:

• B to B Magazine
• Banque & Informatique
• BBC Online
• BBC World
• BBC Click online
• Business Magazine
• CFO Asia
• CFO Europe
• CIO Magazine
• CNet Radio
• Computer Fraud & Security
• Computer Weekly
• ComputerWoche
• ComputerWorld
• Computing
• eCFO
• E-Commerce World Magazine
• Euro Business
• eWeek
• Facilities Management
• Federal Computer Week
• Financial World
• Government Computer News
• Info Security News
• Info World Magazine
• Information Security
• InformationWeek
• Insurance Technology
• Interactive Week
• Internet World
• Investor’s Business Daily
• La Tribune
• Le Journal du Net
• Les Echoes
• Network Computing
• Network World Fusion
• Network World Magazine
• New York Times
• Newsweek Web Exclusive
• People Management
• Red Herring
• Retail Week
• Secure Computing
• Silicon Valley Business
• Smart Business
• Tech Republic
• Upside Today.com
• Wall Street & Technology
• Wall Street Journal/MarketPlace

In September of 2002, IBM acquired Access360.