Acacia
Objective
Acacia Technologies Group (NASDAQ: ACTG) licenses its DMT and V-Chip technologies to media and electronics companies. Acacia acquires and licenses technology patents to other companies. The DMT technology covers the transmission and receipt of digital audio and digital video content, commonly known as audio-on-demand, video-on-demand and audio/video streaming, which is supported by five U.S. and thirty-one foreign patents.
Acacia is controversial, in that many believe their legal tactics are questionable. Acacia, a small public company, primarily wanted coverage in business media.
Acacia is controversial, in that many believe their legal tactics are questionable. Acacia, a small public company, primarily wanted coverage in business media.
Strategy / Tactics
INK devised a strategy to raise general awareness of the company and to give the CEO a platform for explaining the value and importance of their business amidst the controversy.
In order to accomplish this, INK positioned Acacia's CEO as an expert who could comment on high profile patent related cases that were being covered by the media, such as BlackBerry and eBay. His expertise on the legal rulings, and what it meant for every side including the inventor and the business, made for an interesting interview.
In order to accomplish this, INK positioned Acacia's CEO as an expert who could comment on high profile patent related cases that were being covered by the media, such as BlackBerry and eBay. His expertise on the legal rulings, and what it meant for every side including the inventor and the business, made for an interesting interview.
Results
In a period of 60 days, INK secured press coverage for Acacia's CEO on CNBC three times.
• CNBC (Twice)
• CNBC Squawk Box
• Forbes.com
• Investor's Business Daily
• Los Angeles Times
• LA Syndicate Wire
• Reuters
• Yahoo
• Associated Press
• CNBC (Twice)
• CNBC Squawk Box
• Forbes.com
• Investor's Business Daily
• Los Angeles Times
• LA Syndicate Wire
• Reuters
• Yahoo
• Associated Press