Candlewood Suites

Objective

Candlewood Suites is a chain of “extended stay” hotels that caters to mid-market and upscale business, as well as personal travelers seeking multiple night stays. Each suite is equipped with a refrigerator, stove, and other kitchen items.

Candlewood wanted INK to help promote its “Grandparents Stay Free” program, that gave grandparents a free night’s stay(minimum two night’s stay)on any major holiday. All grandparents had to do is show a picture of their grandchild.

Strategy / Tactics

INK worked with Candlewood to create a grandparents survey. The results of that survey found that when they visit family during the holidays, grandparents would rather stay in a hotel than with their family.

Results

In a six-month period, INK secured more than 30 placements in leading national and consumer media including:

• New York Times
• Arizona Republic
• New York Daily News
• The Washington Post
• The Miami Herald
• South Florida-Sun Sentinel
• San Jose Mercury News
• Chicago Daily Herald
• Hartford Courant
• International Herald Tribune
• Orland Sentinel
• USA Today
• The Wall Street Journal (Encore)
• MSNBC.com
• Great Falls Tribune
• Dayton Daily News
• KCTV5
• Fromer's Budget Travel
• The Chicago Tribune
• El Paso Times
• The Providence Journal
• Wichita Eagle
• Atlanta Journal Constitution
• Boston Sunday Globe
• The Sunday Ledger
• The American Way
• KCNC-TV (Denver)
• San Diego Union Tribune
• Belleview News
• The Sunday Oregonian

Video

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