Ink Inc. Media Relations/PR

CARSTAR is North America's largest collision repair network with over 300 stores in the United States and Canada.

Headquartered in Overland Park, Kansas, our objective was to transition a super regional company into a dominant national corporation. To help fuel this transition, INK created a PR campaign that:

• Establish CARSTAR as the national authority in the collision repair industry.
• Garner coverage for CARSTAR's franchise signings to support its growth trend.

Targeting key trade publications within the collision repair industry contributed towards positioning CARSTAR as an expert in the field and allowed the company to reach independent collision repair shops who might be interested in becoming a CARSTAR franchise.

In addition,INK focused on the visual nature of CARSTAR and the collision-repair industry targeting broadcast media outlets.

Due to INK's PR campaign, CARSTAR was featured in nine trade publications and a business profile on CNBC, as well as other car talk segments.

• Autobody Online (twice)
• CNBC Squawk Box
• Christian Science Monitor
• Collision Repair Industry Insight (twice)
• CollisionWeek (twice)
• Fort Pierce Newspaper
• Hammer & Dolly
• Kansas City Business Journal online
• KTVI - 2 Fox TV News (St. Louis)
• Orlando Business Journal
• Parts & People (twice)
• Port St. Lucie Newspaper
• South Florida Business Journal online
• Tampa Bay Business Journal Online
• Tampa Tribune
• Car Clinic Radio
• KCTV5 (Kansas City)
• Kansas City Star