Ink Inc. Media Relations/PR

ClearPlay creates technology that filters sex, graphic violence, and pornography from DVD's. However, on the eve of signing major retail and manufacturing agreements to launch a ClearPlay-enabled DVD player for the consumer market, the company was lumped in with film-censoring video store chains such as Clean Flicks and other film-editing technology companies. They were named a co-defendant in separate lawsuits filed by the Directors Guild of America and eight of the major Hollywood studios over what they deemed to be trademark and copyright infringement.

In the midst of the legal maneuvering, and lacking any kind of PR or marketing budget, ClearPlay needed to get the word out about why it should not be involved in any of the lawsuits. They also needed to explain the availability and efficacy of its product in enhancing the home viewing experience of consumers who choose to watch films free of graphically violent or sexual content.

INK's media campaign positioned ClearPlay as the small company who went to battle against eight major Hollywood studios for the protection of family viewing rights.

On the legal front, ClearPlay was in front of every news story that was about to break about the DGA and Hollywood studios' legal filings. INK and ClearPlay worked together to draft press releases with especially colorful, fiery quotes from CEO Bill Aho. These press releases were strategically sent at the same time or just after the wires broke news on the legal front. INK contacted a handful of reporters identified as regular followers of the legal story and set up interviews with Bill Aho and ClearPlay attorney, Andrew Bridges.

INK assisted ClearPlay in creating and writing all press materials needed during the battle. INK advised ClearPlay on creating a press room that housed key documents for reporters.

INK secured spots for Bill Aho to appear on-air with:
• CNNfn"Moneyline"
• KNX-AM in Los Angeles.

INK also set up "meet-and-greets" with key reporters in the entertainment press to brief them on ClearPlay's position and to demo the technology which resulted in coverage in :
• The Wall Street Journal
• Hollywood Reporter
• Los Angeles Times

Straight-forward placements & CES Coverage:
• CNBC "Power Lunch"
• USA Today
• KTNV (ABC in Las Vegas)
• Associated Press Radio
• CNN Saturday Morning News
• KNX-AM/Los Angeles
• Forbes, "Monster in a Box"
• San Francisco Chronicle
• Consumer Electronics Daily
• USA Today

News about the legal case:
• Associated Press (2 articles)
• Hollywood Reporter
• Variety (2 articles)
• Hollywood Reporter
• CNet Radio
• ABC News Radio
• Good Day Live
• Good Day, LA
• Deseret News

Opinion Pieces:
• Los Angeles Times • USA Today • Chicago Tribune by Nell Minnow

Letters:
• Los Angeles Times -"Some Welcome the C-Rated Film"
• Village Voice - "Censor Sensibility"