Mercent
Objective
Mercent helps companies like Guess? Jeans and Crabtree & Evelyn sell their products online. Mercent handles the organizational and electronic nightmare of making sure that everywhere on the internet their customers' products are sold. Consumers can get accurate information on the products and know those products are available. Mercent has partnerships with some of the leading online shopping sites such as Amazon.com, Buy.com, and Shopping.com.
Strategy / Tactics
Cyber Monday is a key date for consumer spending and is considered a predictor of how the season may run.INK offered up Eric Best, CEO of Mercent, as an expert who could talk about key indicators and trends that they were seeing based on their analytical data.
Results
In the first six months, INK has secured a number of national and trade placements for Mercent including:
* Fox News Channel's "Your World with Neil Cavuto"
* Fox Business Channel's "Money for Breakfast"
* FoxBusiness.com's "Leaders Before They Were Leaders"
* Four stories in Investors Business Daily
* USA Today
* Two stories in the Wall Street Journal (including one with a photo)
* Three stories in the Seattle Post-Intelligencer
* Trades and Verticals such as TechCrunch, DM News, Store, Online Media Daily
* Fox Business Channel's "Money for Breakfast"
* FoxBusiness.com's "Leaders Before They Were Leaders"
* Four stories in Investors Business Daily
* USA Today
* Two stories in the Wall Street Journal (including one with a photo)
* Three stories in the Seattle Post-Intelligencer
* Trades and Verticals such as TechCrunch, DM News, Store, Online Media Daily