Ink Inc. Media Relations/PR

Entertainment Properties Trust(EPR) is a Real Estate Investment Trust that develops, owns, leases, and finances properties—primarily megaplex movie theaters and other out of home entertainment venues.

While Entertainment Properties Trust is connected to an exciting industry (movies and entertainment), the company does NOT make movies, distribute movies, or even operate movie theaters. It is simply a landlord/financier. Simply offering an expert on certain types of retail real estate would not be enough to get major business news outlets interested.

A portion of EPR’s movie theater ownership income (about 10%) is based on the performance of the movie theaters it owns. Because EPR had ‘skin in the game’, we were able to offer the CEO as an expert on the business of movies and movie theaters. We focused our pitching on times when movies and the movie industry were top of mind for big business outlets (summer movie season, awards season, traditionally large box office weekends like Memorial Day and 4th of July). By securing interviews that focused on EPR’s knowledge of the business of movies, in those interviews the CEO was given the opportunity to talk more specifically about the company and the opportunities it presents to investors.

In the last several years, INK has secured over 36 media placements in major business news media outlets such as FOX Business News, CNBC, and CNN.