Elizabeth Mathew
Research Analyst
In today’s world, it’s a jungle out there trying to find your way through the social media and pop culture world.
However, INK’s behind-the-scenes guide is Elizabeth Mathews. Elizabeth has gone so far as to revisit her adolescent years by using words such as “rockin,’ “totally,” and “fab,” to pitch a client’s tween product to Mommy bloggers and online style blogs. She has also been known to become the ultimate version of the paparazzi. She goes beyond getting celebrity pictures by trying to obtain pictures of celebrities wearing a client’s product.
In addition, Elizabeth aids the staff in transforming the social media jungle into a welcoming, wonderful place, full of opportunities. Elizabeth’s timely and edgy work practices never fail in her research, creativity, and skillful ability in a technology driven world.
As a recent graduate of Missouri State University, Elizabeth has obtained the ultimate goal of marrying her personal interests, such as technology, social media, and pop culture, with her career. This makes for one passionate INKster.
