<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>P4P PR &#187; pr marketing</title>
	<atom:link href="http://www.inkincpr.com/p4p/category/pr-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.inkincpr.com/p4p</link>
	<description>We are an  agency of PR news junkies with actual news media experience working virtually across the globe who have opinions from both sides of the fence.</description>
	<lastBuildDate>Mon, 30 Jan 2012 23:08:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>PR is not “free advertising” …but the value can be even greater</title>
		<link>http://www.inkincpr.com/p4p/pr-is-not-free-advertising-but-the-value-can-be-even-greater</link>
		<comments>http://www.inkincpr.com/p4p/pr-is-not-free-advertising-but-the-value-can-be-even-greater#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:08:22 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Behind INK]]></category>
		<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1118</guid>
		<description><![CDATA[&#160; Enough of this nonsense!  Public relations is not and never has been “free advertising.” First and foremost, the term, free advertising, is an oxymoron ironically propagated not only by the non-PR world, but also by ourselves in the profession.  We don’t quickly correct clients’ or acquaintances’ misuse of the term in conversations and in [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/pr-is-not-free-advertising-but-the-value-can-be-even-greater/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Client Expectations</title>
		<link>http://www.inkincpr.com/p4p/client-expectations</link>
		<comments>http://www.inkincpr.com/p4p/client-expectations#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:48:28 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Behind INK]]></category>
		<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pay for performance]]></category>
		<category><![CDATA[pay-for-results]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1114</guid>
		<description><![CDATA[Never have so many demanded so much for so little.  In my forty-plus years in the public relations profession I have never ever heard a client not say, “I have the greatest story that has never been told.”  That the media is clamoring to tell it if it is simply revealed to them.  And while [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/client-expectations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starting the New Year Off Right…Listening to your clients.</title>
		<link>http://www.inkincpr.com/p4p/starting-the-new-year-off-rightlistening-to-your-clients</link>
		<comments>http://www.inkincpr.com/p4p/starting-the-new-year-off-rightlistening-to-your-clients#comments</comments>
		<pubDate>Sun, 15 Jan 2012 19:21:29 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1099</guid>
		<description><![CDATA[  Sometimes they are right…sometimes not. With my apologizes to Stephen Sondheim and Leonard Bernstein… “Clients….say the word and it’s almost like praying….” Ok, ok…so relating clients to the beautiful soliloquy in West Side Story is a stretch; but most of us in the PR business have both prayed for more clients…and also prayed to [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/starting-the-new-year-off-rightlistening-to-your-clients/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starting the New Year Off Right…</title>
		<link>http://www.inkincpr.com/p4p/starting-the-new-year-off-right</link>
		<comments>http://www.inkincpr.com/p4p/starting-the-new-year-off-right#comments</comments>
		<pubDate>Sun, 08 Jan 2012 22:37:29 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Behind INK]]></category>
		<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[inkincpr]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[Pitch Tips]]></category>
		<category><![CDATA[pr resolutions]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1093</guid>
		<description><![CDATA[Some PR resolutions worth keeping.  Two weeks into the new year…everyone holding to those New Year Resolutions?  Have you signed up at the gym…put down that final cigarette…made peace with the obnoxious neighbor…cut those credit cards into tiny pieces?  Right!   I’ve got a suggestion…try concentrating on resolutions that you actually might be able to keep [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/starting-the-new-year-off-right/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Still the Story That Counts</title>
		<link>http://www.inkincpr.com/p4p/its-still-the-story-that-counts</link>
		<comments>http://www.inkincpr.com/p4p/its-still-the-story-that-counts#comments</comments>
		<pubDate>Mon, 05 Dec 2011 14:57:42 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[Jack Neff]]></category>
		<category><![CDATA[pay for performance public relations]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1065</guid>
		<description><![CDATA[I read a really good article recently by Jack Neff in AdAge, How Little Brands Land Big Bang for Their Buck, that is worth perusing for two solid points….a story with a strong narrative can build a brand…and this kind of strong narrative is usually easier for the small entrepreneurial start-ups than the corporate behemoths. [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/its-still-the-story-that-counts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you really reaching your &#8220;Target Mom&#8221;?</title>
		<link>http://www.inkincpr.com/p4p/are-you-really-reaching-your-target-mom</link>
		<comments>http://www.inkincpr.com/p4p/are-you-really-reaching-your-target-mom#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:50:20 +0000</pubDate>
		<dc:creator>Cindy West</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[demogrpahics]]></category>
		<category><![CDATA[inkincpr]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[target mom]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1049</guid>
		<description><![CDATA[I came across this brilliant post on &#8220;Being a Cliche&#8221; aka a Target Mom.  It reminds me of the days when pop-up ads were the rage until they became so annoying, they became ineffective. Today&#8217;s hype at least in the consumer market, is about reaching the coveted &#8220;Target Mom&#8221; through  the channels we know they [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/are-you-really-reaching-your-target-mom/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Tale of PR</title>
		<link>http://www.inkincpr.com/p4p/the-long-tale-of-pr</link>
		<comments>http://www.inkincpr.com/p4p/the-long-tale-of-pr#comments</comments>
		<pubDate>Sun, 13 Nov 2011 22:24:09 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[pay for performance public relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1041</guid>
		<description><![CDATA[I hope we’d all agree that the most effective communications programs in today’s Internet dependent world are those that incorporate and fuse all the different elements and platforms available to the modern PR practitioner.  In a recent interview of a top executive at Weber Shandwick this point was again well stated… “Through the rapid rise [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/the-long-tale-of-pr/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Releases are as Outdated as the Paper They’re Written On</title>
		<link>http://www.inkincpr.com/p4p/press-releases-are-as-outdated-as-the-paper-they%e2%80%99re-written-on</link>
		<comments>http://www.inkincpr.com/p4p/press-releases-are-as-outdated-as-the-paper-they%e2%80%99re-written-on#comments</comments>
		<pubDate>Mon, 31 Oct 2011 09:00:57 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[About INK]]></category>
		<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[dead press releases]]></category>
		<category><![CDATA[pay for performance public relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1031</guid>
		<description><![CDATA[It’s time for all of us in the public relations profession to fess up to very basic fact…press releases are a lousy inefficient means to garner the media’s attention.  And if you’re a company or an individual with little to no media profile…as are most…they’re worse than inefficient, they’re a stupid waste of time. Let [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/press-releases-are-as-outdated-as-the-paper-they%e2%80%99re-written-on/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watching Public Relations Unwind…Hour by Hour</title>
		<link>http://www.inkincpr.com/p4p/watching-public-relations-unwind%e2%80%a6hour-by-hour</link>
		<comments>http://www.inkincpr.com/p4p/watching-public-relations-unwind%e2%80%a6hour-by-hour#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:43:00 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[pr news]]></category>
		<category><![CDATA[pay for performance]]></category>
		<category><![CDATA[public realations]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1018</guid>
		<description><![CDATA[ The public relations profession is getting caught in its own “Catch-22.&#8221; I received an email from a twenty-year pro in the PR business…a vice president of a major national PR agency…this week saying she was being taken off of one her favorite and most productive clients because the client needed to trim their budget slightly [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/watching-public-relations-unwind%e2%80%a6hour-by-hour/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remembering the “Sixties”</title>
		<link>http://www.inkincpr.com/p4p/remembering-the-%e2%80%9csixties%e2%80%9d</link>
		<comments>http://www.inkincpr.com/p4p/remembering-the-%e2%80%9csixties%e2%80%9d#comments</comments>
		<pubDate>Sun, 16 Oct 2011 21:32:56 +0000</pubDate>
		<dc:creator>Dick Grove</dc:creator>
				<category><![CDATA[Grove Report]]></category>
		<category><![CDATA[pr marketing]]></category>
		<category><![CDATA[60's]]></category>
		<category><![CDATA[Kennedy]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Panam]]></category>
		<category><![CDATA[Playboy]]></category>

		<guid isPermaLink="false">http://www.inkincpr.com/p4p/?p=1010</guid>
		<description><![CDATA[I’ll take my hat off to that…what hat? I knew the sixties.  The sixties were friends of mine.  And you, “Mad Men”, “Playboy Club”, and “Pan Am” are not the sixties. Oh, you’ve got a bit of the surface feel for the era; and just enough of a few details to con those born after [...]]]></description>
		<wfw:commentRss>http://www.inkincpr.com/p4p/remembering-the-%e2%80%9csixties%e2%80%9d/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

