Posts Tagged ‘pay for performance pr’
Cindy West
Kudos To Southwest Airlines For Their Crisis Communications
04.27.11
As many of you already know, yesterday a Southwest Airlines plane slid of the runway at the Chicago Midway Airport. Although no one was hurt, the topic quickly became a hot commodity on social media platforms. Everyone from people on the plane to those who saw it on the news were chatting about it via social networking.
As many companies and organizations are learning, news travels quickly online—VERY quickly. Fortunately, Southwest’s communication crisis plan includes its social media sites. Each of their social media sites included detailed updates about the situation in Chicago.
“As soon as we get some facts, we share it with our customers. We want our customers to find out about it from us, before it hits the evening news,” said Christi McNeill, head of social media communication at Southwest Airlines.
Categories: pr marketing, pr news, Social Media Marketing
Cindy West
Positive McDonald’s Announcement Turns Sour
04.21.11
Just when they were gaining some great press through their announcement to hire 50,000 employees, McDonalds is now trying to clean up a media disaster created at a Cleveland McDonalds.
A video of the incident captures a frenzy while applications are being handed out, a car then suddenly pulls forward then hits reverse hitting, and injuring three people—one of them being the owner.
McDonald’s spokesman, Joe Woods responded in a statement that they were “cooperating with police” while the driver of the car is still at large.
Categories: pr news, viral video
Cindy West
Taco Bell’s Sigh of Relief
04.19.11
Looks like the firm that filed the lawsuit saying that Taco Bell was serving its customers only 36% beef, has retracted the claim. Apparently, Taco Bell has corrected a few issues, but will it also fix the damage done by the original claim? Since Taco Bell did very minimal damage control in the beginning, they could be stuck with a bad reputation for awhile. Here is a statement put out by CEO Greg Creed:
“This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand.”
Categories: pr news, Social Media Marketing
Cindy West
Why Gaga Rocks In Social Media World
04.12.11
With over 9 million Twitter followers, and over 32 million Facebook fans Lady Gaga is clearly a very loved individual, but why? Is it her crazy, abnormal behavior and eccentric wardrobe? Maybe, but a large part of her social media success is attributed to the way she treats her fans. For the Gaga, social media is a two-way conversation, a platform for her to reach out to her fans and for them to ask questions or share their love. We cannot attest to her character in real life because we have never met her, but in social media world she is humble, honest, thankful and always acknowledges the people who love her – her fans.
To read more on why The Gaga is the greatest, click here to view Sophia Aladenoye’s article, “Lessons We Can Learn From Lady Gaga”.
Categories: Behind INK, pr marketing, Social Media Marketing
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About
Name: Cindy
Bio: News junkie, geek-centric, social conscious team member. Creator of INK Gives Back, a program that adopts a social conscious client to publicize a project. You can follow Cindy on Twitter @PRINKincWest .
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