Production
B-Roll
If you're going to tell your story on television, you're going need some effective visuals. That's where B-roll footage comes in. B-roll is the 'video' part of any television story. It's the footage that shows your product, your company, or your customers. When we get a television outlet interested in doing a story on you, many outlets will shoot the footage themselves. But sometimes, either because of the cost involved or a tight deadline on their part, these outlets will ask if they can have access to B-roll that's already been shot. Having B-roll on hand makes it easier for the media to do stories on you, and gives you more control over what video is used. INK can work with you to create a B-roll 'package' that's both effective and affordable. We have a former television news videographer on staff, and we have access to a vast network of professional photographers across the country and around the globe.
Video
The use of video is on the rise. INK can assist with shooting video for use on your website or part of your presentation materials. We can outline segments, plan the storyboard and shoot the video and deliver it in any format. Video is a great way to connect with your audience.
Put a human face to your corporate website. Some ways to use video to communicate with web viewers include:
- Profile videos that introduce your executives and employees
- Customer testimonial videos that communicate your company's value
There are many ways to use video to educate customers on how to use your product, and also save time and money on customer service.
- Demonstrate how to install or set up your product
- Show your product in action
- Training videos
By providing regular and quality content, visitors will come back again and again to see what new videos you're offering.
- Promote events and recent activities at your business
- Create a video for social media press releases to use with the media
