What We Do

INK inc. works with all different types of companies with the emphasis on placing positive feature and news stories in national and international business media and key industry trades. While our focus is on finding the right story for the right reporter at the right media outlet, we also offer a host of communications services to assist clients in dealing with press and other critical audiences.

Media Relations: U.S. & Abroad

Media relations is INK's bread-and-butter, and we offer clients outreach to the full spectrum of U.S. media, including top-tier, national business press, consumer/lifestyle magazines and broadcast outlets, IT/tech books and industry trades.

In addition, INK has a team of international media representatives who can place stories in key European and Asia-Pacific media -- business, consumer and tech.

Additional Services

INK offers a full range of services, while keeping the client's main goal in mind---achieving placements in the media.

Awards Program: Industry awards are an excellent tool for helping an organization gain greater recognition and credibility among its customers, investors, and employees. INK can design and implement an awards program that will identify, pursue and capture key accolades within an organization's industry.

B-roll Production: INK can provide complete professional video b-roll and editing services for clients and for use with the media or as corporate video. Our on-staff videographer is an award-winning former news photographer, editor, and reporter who understands how to efficiently shoot the video that best tells an individual or organization's story.

Collateral Creation: Our seasoned staff is skilled at creating a wide variety of PR and marketing support materials from biographies to full media kits to product brochures. As ex-newsroom professionals, we are especially adept at knowing the specific types of information the media values and how best to present it to them.

Event Planning: INK and its partner, Grove Event Productions, have more than 20 years of experience planning and coordinating client events. We facilitate event planning in North America and Europe for any type of occasion large or small.

Investor Relations: INK has the capacity to assist public companies with enhancing their communications to shareholders, investors, and analysts with the objective of increasing valuation and liquidity. From heightening investor awareness through road shows, conference participation, and personal meetings, to assisting clients with presentations, conference call scripts and the annual report, we can effectively communicate an organization's financial information.

Media Tours: Whether it is for a product launch, road show or book tour, INK's media specialists understand when a media tour is appropriate and what elements are crucial in making one effective. We work with an organization's internal staff to map out a strategy and timeline that best maximizes an event's PR potential.

Media Training: INK offers a half-day media-training session focused on coaching executives some key interview skills and insights that will help maximize results and minimize damage of print and broadcast media interviews. Whether you are an executive who has extensive interview experience or you are new to the entire process, the training sessions are custom-tailored to fit the specific needs of each client. All sessions include on-camera mock interviews with a former reporter in order to give our clients extensive real-world experience.

New Media Relations: INK filters through the 50 Million plus Blogs and over 100,000 Podcasts to find the right match for our clients. In addition INK works with our clients to help educate them on what “New Media” is, why they need to be actively promoting in this space and most importantly how to promote in this space.

Product Promotions: INK offers its clients the opportunity to promote their consumer products on the radio through "Merchandise for Mentions" giveaways. These promotional mentions can serve as a valuable adjunct to an organization's overall PR and advertising campaigns.

Speaker's Program: It is crucial for an organization to standout among its peers. INK works with its clients to position them as experts in a given field or industry. We identify and book speaking engagements at an assortment of relevant events from conventions to trade shows that will help increase an organization's visibility and stature.

Trade Show Support: INK will accompany its client on-site at trade shows to help represent the product or service, as well as to assist the client with building relationships with the media.

Web Site Development: Besides having a Web site that is customer-friendly, it is also important to have an informative Web site that is media-friendly. We know what questions reporters need answered through a client's Web site and how best to present it. INK's and its Web design partner will work clients one-on-one to improve on their existing site to maximize its PR value.

Crisis Consulting: Sometimes the best strategy is the simplest. Sometimes it means having someone like INK, who has been there before, to act as a guide through a crisis or the launch of a whole new business direction. In today's world, it has never been as important to know the rules of the media and have them on your side.