Bob Cullinan, San Francisco

Cullinan has more than 25 years of media relations experience from the agency, client and news media perspectives. Most recently, he worked as an independent media relations consultant for a number of global client accounts, securing them high-level print and broadcast media with outlets such as Forbes, Business Week, New York Times, Wall Street Journal, CNN, CNBC and CBS MarketWatch.

Prior to going out on his own, Cullinan was tapped by The Hoffman Agency to help establish its broadcast media competency. As director of broadcast media, he developed and implemented successful broadcast media outreach campaigns for global agency accounts such as Hewlett-Packard, Cyrix, Meridian Data and Synopsys; as well as, trained agency staff on the proper methods and techniques to use to secure editorial broadcast coverage. He served in similar roles on the client side for a number of national and global corporations.

Cullinan started his career in the sports news business, where he spent more than a dozen years working as a sports news anchor, reporter, producer and director for television stations in Nebraska, Colorado and California. During his tenure, he produced and hosted special sports programming events, including: AT&T Pebble Beach Pro-Am Golf Show, San Francisco Giants Pre-Season Special, Big Sur Marathon Coverage and Inside the NFL with Herman Edwards. He has also served as a play-by-play announcer for the University of Nebraska Football broadcasts. Cullinan earned "Best Sportscast" honors from both Associated Press and United Press International and also worked as a freelance motor sports on-air talent for NBC, ESPN, Prime Network and SpeedVision.

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